Discover how a modern perspective on health information can elevate the profession.
As the practice of health information evolves, so, too, does the way health care, the Canadian public, and private organizations view it. This session will showcase how a modern, value-based perspective on health information can help to communicate the true value of certified health information professionals. Matthew Aubie, creative director at Aubs & Mugg, will speak to how brand and design thinking informs the way certified health information professionals can speak to their value and communicate their impact with meaning.
Matthew Aubie is the creative director at Aubs & Mugg Inc., a Toronto-based branding agency. The work of Aubs & Mugg focuses on the development of brand stories in health care, technology, and beyond. Matthew Aubie and his firm have worked with both CHIMA and the American Health Information Management Association (AHIMA).
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